For Real Estate Agents
The AI Appointment Setter for Real Estate Agents
Instagram DM automation for realtors that turns "is this still available?" into a booked showing - with real AI conversations, not static chatbot flows.
An AI appointment setter for real estate agents answers every Instagram DM and comment the moment it arrives - qualifying buyers and sellers, answering listing questions, and booking the showing or consult while you're at a showing or a closing. LeadResponse runs around the clock in your brand's voice, and steps aside the moment you want to take a conversation over yourself.
TL;DR - LeadResponse replies to real estate agents' Instagram leads in under 60 seconds, 24/7, qualifies buyers and sellers in a natural AI conversation, and books showings and buyer consults straight into your calendar. With 78% of homebuyers working with the first agent who responds, every DM that sits unanswered overnight is a client handed to a faster competitor - LeadResponse makes sure that competitor is never you. See it work with a $1 trial.
Why Real Estate Agents Lose Instagram Leads
DMs pile up while you're mid-showing
Your new listing Reel goes up and the comments start rolling in - "is this still available?", "can we tour Saturday?" - right as you're walking a buyer through a showing or sitting at a closing table. Real estate leads rarely wait around: they message the next agent in their feed the moment you go quiet, and minutes decide who actually gets the client.
How LeadResponse fixes it: LeadResponse answers every comment and DM the instant it lands, even while you're on-site with someone else, so the lead gets a real reply instead of silence.
Unqualified inquiries burn your evenings
Plenty of DMs and comments aren't from serious buyers. Some have no pre-approval letter, some are shopping a budget nowhere near the listing, some want a completely different part of town - and every one of those messages still costs you a reply after a full day of showings.
How LeadResponse fixes it: The AI asks about budget, pre-approval, timeline, and area before it ever puts a showing on your calendar, so the appointments you keep are with buyers who are actually ready.
Nighttime leads book with the next agent
Most listing browsing happens after dinner, once buyers are back on the couch scrolling Zillow and Instagram. If your reply comes the next morning, the lead has often already messaged - or toured with - a faster agent by the time you wake up.
How LeadResponse fixes it: LeadResponse replies at 11pm on a Tuesday exactly like it does at 11am, so the showing gets booked before the lead ever reaches the next listing in their feed.
Who It's For
Listing agents
Turn listing-Reel comments and DMs into booked showings the moment a buyer reaches out.
Buyer's agents
Qualify budget, pre-approval, and timeline in the DM before a buyer ever lands a showing time.
Real estate teams
One shared inbox covers every agent's Instagram leads, so nothing sits unanswered on a day off.
Luxury & new-construction specialists
Handle high-intent DMs on longer sales cycles without losing a lead to slow follow-up.
Property managers
Answer rental inquiries and book unit showings around the clock, even in peak leasing season.
From Comment to Appointment in 3 Steps
Lead Triggers the Chat
A potential customer comments on your post or sends you a DM keyword. LeadResponse instantly sends them a friendly first message.
AI Engages the Conversation
Our AI picks up the conversation - answering questions naturally, building interest, and qualifying the lead in real time.
Appointment Gets Booked
When the lead is ready, the AI sends your booking link or schedules directly into your calendar. Done - while you were sleeping.
Everything You Need to Convert Instagram Leads
Comment-to-DM Automation
Automatically message anyone who comments a keyword on your posts or Reels. Turn engagement into conversations instantly.
Human-Like AI Conversations
Our AI doesn’t sound like a bot. It uses casual, friendly language with emojis - just like a real person in your DMs.
Smart Appointment Booking
Connects with Calendly and Google Calendar to book appointments directly from the conversation.
Instant Lead Response
Zero wait time. Every lead gets a reply within seconds, 24/7 - even at 2am on a Sunday.
Lead Qualification
The AI asks the right questions to qualify leads before booking, so your calendar fills with serious prospects only.
Simple Dashboard
See every conversation, track bookings, and manage your automation from one clean interface.
Simple, Transparent Pricing
Pay per lead, not per message. Know exactly what you’re spending.
Growth
$149 $99/mo for 100 leads
- Unlimited AI conversations per lead
- Comment-to-DM automation
- DM keyword triggers
- Calendly & Google Calendar integration
- Real-time dashboard
- Priority support
3-day trial · Cancel anytime
Need more volume? Simply upgrade in the app.
Frequently Asked Questions
What is an AI appointment setter for real estate agents?+
An AI appointment setter for real estate agents is software that automatically replies to Instagram comments and DMs from buyers and sellers, holds a natural conversation to qualify them, answers listing and pricing questions, and books showings or consultations into your calendar. LeadResponse does this with real AI conversations instead of pre-written chatbot flows, so it can handle follow-up questions and objections the way an experienced buyer's agent would on a call.
How fast does LeadResponse reply?+
LeadResponse replies in under 60 seconds, 24 hours a day, 7 days a week. Speed matters more in real estate than almost anywhere else: 78% of homebuyers end up working with the first agent who responds to their inquiry, and most inquiries land in the evening or on weekends, exactly when agents are showing property or off the clock.
Can the AI tell buyers if a listing is still available?+
Yes. You keep LeadResponse updated with your current listings, prices, and showing availability, and the AI uses that information to answer "is this still available?", "what's the HOA?", or "does it have a garage?" accurately and immediately. It stays within the listing facts you give it and loops in your team for anything else.
How does LeadResponse qualify buyers before booking a showing?+
The AI asks the same questions a buyer's agent would normally ask on a discovery call - budget range, pre-approval status, target area, and timeline - inside the DM itself. A buyer who isn't pre-approved or is searching three suburbs over gets handled differently than one who's ready to tour this weekend, so your showing calendar fills with people who are actually positioned to buy.
Does it book into my existing calendar?+
Yes. LeadResponse integrates with Calendly and can hand off your booking link at the right moment in the conversation, so showings and buyer consults land directly in the calendar you already use.
Can it book both showings and listing consultations, not just one?+
Yes. LeadResponse follows what the conversation actually needs - a showing for a buyer ready to tour a listing, or a listing consultation for a seller - and books whichever one applies through your Calendly integration or booking link.
How is this different from ManyChat?+
ManyChat runs static message flows - pre-written if/else trees that reply to a comment with a link. LeadResponse holds a real AI conversation: it qualifies the buyer or seller, answers listing-specific questions in natural language, handles objections, and books the showing or consult. For a real estate agent, that's the difference between a link-drop and an appointment actually on the calendar.
How much does it cost?+
LeadResponse starts with a $1 trial for 3 days, so you can test it against your real Instagram traffic. After that, pricing is usage-based per lead engaged, so you pay for leads actually handled, not per seat or per contact.
Related Reading for Real Estate Agents
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